How to Take Your Email Marketing to the Next Level

In reality, many prospects aren't ready to purchase the first time they engage with your organization. The buying cycle varies between the industries, services and products. That's why nurturing leads is an important component of any digital environment. Email marketing remains one of the fastest and most effective methods of lead nurturing. In order to run a successful email marketing strategy is essential to make sure that your company is using the full power of automation. Implementing email best practices will enhance your strategies and will bring tangible results to your company. If you're using Constant Contact or Hubspot to manage your marketing via email, nurturing and segmenting leads via email workflows is an effective method to create relationships with leads and get them to the next stage of their funnel. Keep your customer in their mind and make them to keep you in mind by regularly contacting them. Segmenting your email lists allows you to design personalized messages that are specific to the personas you target. Marketing professionals have observed an increase of 760% in sales from segments. Segmentation allows you to collect data from individuals that would be interested in your service or products. How 5 How 3

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